High Tide Opens New Canna Cabana Location in Regina, and Provides Timing for Release of Fourth Quarter and Fiscal Year 2021 Financial Results and Webcast

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High Tide Inc. (“High Tide” or the “Company”) (TSXV: HITI) (Nasdaq: HITI) (FSE: 2LYA), a leading retail-focused cannabis company with bricks-and-mortar as well as global e-commerce assets, announced today that its Canna Cabana retail cannabis store located at 155 Albert Street North in Regina, Saskatchewan, has begun selling recreational cannabis products for adult use. This opening represents High Tide’s 107th branded retail location across Canada, and 7th in Saskatchewan, selling recreational cannabis products and consumption accessories. Building on the earlier successful launches of two other locations, this store will be the third Canna Cabana to open in Regina, Saskatchewan’s capital and second-largest city. The new Canna Cabana store is located on Albert Street, which is a major north-south thoroughfare and commercial corridor in Regina. It is also one block south of the Northgate Mall, and is easily accessible from several nearby residential communities.

“The Government of Saskatchewan has made the province one of the most attractive for private-sector cannabis retailers, and as a result of their business friendly orientation we will continue to invest in the province,” said Raj Grover, President and Chief Executive Officer of High Tide. “Despite some delays with the building permit approvals process related to the pandemic, I look forward to announcing two additional Regina store openings in the coming weeks. Combined, this growth will make Canna Cabana one of the largest cannabis retailers in the city, and allow us to bring our innovative discount club concept to many more Reginans. Our revamped Cabana Club loyalty program has been well-received by our customers and I’m very encouraged by the results that I have seen so far. I look forward to sharing more information about its progress, as well as our fourth quarter 2021 results, on January 27th,” added Mr. Grover.

RELEASE OF FOURTH QUARTER 2021 RESULTS AND WEBCAST

The Company also announced today that it will release its financial and operational results for the quarter and fiscal year ended October 31, 2021, after financial markets close on Thursday, January 27, 2022. High Tide’s fourth quarter and fiscal year 2021 financial and operational results will be available on SEDAR and on the Company’s website at www.hightideinc.com/invest.

Following the release of its fourth quarter financial and operational results, High Tide will host a webcast and conference call with Raj Grover, President and Chief Executive Officer, and Rahim Kanji, Chief Financial Officer, at 6:00 PM Eastern Time on Thursday, January 27, 2022. The webcast and conference call will discuss High Tide’s fourth quarter and fiscal year 2021 financial and operational results, as well as the Company’s plans for 2022.

Webcast Link for High Tide Earnings Event:

https://events.q4inc.com/attendee/701958923

Participants may pre-register for the webcast by clicking on the link above prior to the beginning of the live webcast. Three hours after the live webcast, a replay of the webcast will be available at the same link above.

Participants may access the audio of the High Tide earnings event through either the new webcast format, or the conference call line below. However, any participant who wishes to ask a question must access the event via conference call, as the webcast does not support live questions.

Dial-In Information:

Canada Dial-In Number (Toll-Free): +1 833 950 0062

Canada Dial-In Number (Local): +1 226 828 7575

United States Dial-In Number (Toll-Free): +1 844 200 6205

United States Dial-In Number (Local): +1 646 904 5544

Dial-In Number for All Other Locations: +1 929 526 1599

Participant Access Code: 037197

*Participants will need to enter the participant access code before being met by a live operator*

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