QUO BEAUTY GETS LOUD WITH ITS PRIDE-INSPIRED COLLECTION

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Shoppers Drug Mart Inc. (“Shoppers Drug Mart”) today announced the return of its Quo Beauty Pride Collection, with more than 60 new, limited-edition beauty products and accessories, encouraging Canadians to celebrate Pride Month with colour and confidence.

“Being inclusive and celebrating all forms of love is at the core of Quo Beauty,” says Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart. “This year we wanted to celebrate Pride Month with a collection that is bigger, louder and more vibrant, inspired by our customers and their creativity.”

Quo Beauty has partnered with popular drag performer and Canadian TV star Icesis to bring the collection to life.

“Pride can be a time to be creative and think outside the makeup bag,” says Icesis. “It’s a time to experiment with graphic looks using liquid liners, get bolder with a lip colour and be dramatic with lashes.  It’s a time for self-love and self-expression, and to feel supported when you edge yourself out of your comfort zone.”

This year, Shoppers Drug Mart will continue the commitment it began in 2021, supporting the 2SLGBTQIA+ community by contributing *10 per cent of sales of the Quo Beauty Pride Collection up to $20,000 to Pflag Canada. Through an additional corporate donation of $20,000, the retailer will also be supporting Pflag Canada, Toronto Pflag and The 519, organizations that dedicate resources and services to the community through outreach programs, education and advocacy.

“We are proud to continue our contribution towards a creative platform that allows Canadians to celebrate inclusivity, acceptance and self love,” continues Jessop. “Our latest collection is available in stores and online, making it easy for our customers to create their own unique Pride looks this year.”

The brand’s lineup includes fun, playful product names such as Love is Love and Can’t Hide my Pride along with shade names like Bold, Loud, Proud, Fab and Fearless.  The collection features brightly coloured waterproof eyeliners, eyeshadows, eyelashes, brow stickers, nail polish and accessories including a rainbow brush set, bucket hat, headbands, sunglasses and more.

The Quo Beauty Pride Collection is available in stores and online starting now, while supplies last. The colour cosmetics lineup is vegan, cruelty-free, and PETA-certified, with a focus on minimal packaging. All makeup brushes are cruelty-free and made with 100 per cent synthetic fibres, offering high-performance application that leverages the latest advances in technology and design.

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