Cannabis
QUO BEAUTY GETS LOUD WITH ITS PRIDE-INSPIRED COLLECTION
Shoppers Drug Mart Inc. (“Shoppers Drug Mart”) today announced the return of its Quo Beauty Pride Collection, with more than 60 new, limited-edition beauty products and accessories, encouraging Canadians to celebrate Pride Month with colour and confidence.
“Being inclusive and celebrating all forms of love is at the core of Quo Beauty,” says Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart. “This year we wanted to celebrate Pride Month with a collection that is bigger, louder and more vibrant, inspired by our customers and their creativity.”
Quo Beauty has partnered with popular drag performer and Canadian TV star Icesis to bring the collection to life.
“Pride can be a time to be creative and think outside the makeup bag,” says Icesis. “It’s a time to experiment with graphic looks using liquid liners, get bolder with a lip colour and be dramatic with lashes. It’s a time for self-love and self-expression, and to feel supported when you edge yourself out of your comfort zone.”
This year, Shoppers Drug Mart will continue the commitment it began in 2021, supporting the 2SLGBTQIA+ community by contributing *10 per cent of sales of the Quo Beauty Pride Collection up to $20,000 to Pflag Canada. Through an additional corporate donation of $20,000, the retailer will also be supporting Pflag Canada, Toronto Pflag and The 519, organizations that dedicate resources and services to the community through outreach programs, education and advocacy.
“We are proud to continue our contribution towards a creative platform that allows Canadians to celebrate inclusivity, acceptance and self love,” continues Jessop. “Our latest collection is available in stores and online, making it easy for our customers to create their own unique Pride looks this year.”
The brand’s lineup includes fun, playful product names such as Love is Love and Can’t Hide my Pride along with shade names like Bold, Loud, Proud, Fab and Fearless. The collection features brightly coloured waterproof eyeliners, eyeshadows, eyelashes, brow stickers, nail polish and accessories including a rainbow brush set, bucket hat, headbands, sunglasses and more.
The Quo Beauty Pride Collection is available in stores and online starting now, while supplies last. The colour cosmetics lineup is vegan, cruelty-free, and PETA-certified, with a focus on minimal packaging. All makeup brushes are cruelty-free and made with 100 per cent synthetic fibres, offering high-performance application that leverages the latest advances in technology and design.
Cannabis
Sannabis, Inc. (OTC: USPS) Unveils Innovative NO LICK! Terpene Spray for Cannabis Products to Enhance CBD and THC to Achieve the Entourage Effect
Cannabis
Cannabis Concentrate Market to Cross US$2.4 Billion by 2030 amid Rising Medical and Recreational Demand
Cannabis
Right on Brands Announces Major Product Line Expansion via HONEY® Brands
-
StickIt2 weeks ago
StickIt Technologies Inc. Announces Year-End 2023 Financial Results
-
Cannabis2 weeks ago
Hemp, Inc. Welcomes USDA Approval of GMO Hemp Strain – A Step Forward in Cannabis Biotechnology
-
Cannabis1 week ago
Right On Brands, Inc. Continues Rollout, Announces 13th Store Opening
-
Cannabis2 weeks ago
IM Cannabis and Flora Growth Partner to Bring Vessel Cannabis Accessories to the Israeli Market
-
Cannabis1 week ago
Avicanna Announces Completion of Topical Gel Observational Real-World Evidence Study
-
Cannabis1 week ago
Geopulse Exploration, Inc. Acquires 50% of ATC Services
-
Cannabis2 weeks ago
Tilray Brands, Inc. Reports Q3 Fiscal 2024 Financial Results
-
transfer4 days ago
IMC to transfer its Oranim Pharmacy shares back to the seller