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CEO-CMO Summit Vietnam 2019 will take place on May 31

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How has the Vietnamese market changed with the trend of global digital racing? What do typical businesses have and will do to lead or catch up with competitors in this “race”? What do business leaders do to not be left behind? The answer will be found at the Vietnam CEO-CMO Summit Vietnam 2019 which will take place on this May 31.

The digital “revolution” in Vietnam and noticeable numbers

In recent years, Vietnam has become one of the potential markets for businesses with the development of smartphones’ platform. A report by the global Mobile Marketing Association (MMA) has shown that the increase in smartphone market penetration and the use of mobile data increasing in both urban and rural areas has “flared up” the budget for advertising on mobile devices in Vietnam. Approximately $77.1 million was spent in 2017, double the figure of  $38.5 million in 2016, accounting for about 50-60% of the total budget for digital advertising activities of most major brands.

More notably, for about 70% of the population living in rural areas, mobile phones have become a basic communication tool and an integral part of many people’s lives and work. However, marketers still face many difficulties in reaching these targets because of the lack of market insight and consumer behaviour.

How does members of MMA react to this trend?

In the context that the digital “revolution” in the world in general and Vietnam in particular is happening at an extremely fast pace, many businesses have been adjusting their strategies to catch up with the era and consumer’s trend. Facebook – one of the board members of Vietnam Mobile Marketing Association (MMA) – has also taken a step forward with many breakthrough policies.

In the presentation at CEO-CMO Summit Vietnam 2018, Ms. Christy Leformer Facebook Country Director of Vietnam,emphasized: “Data is the tool to connect online users to offline.” Up to 90% of consumers shop at real stores, but 60% of them will decide to buy when they see products on the internet. Two online – offline platforms need to be coordinated and connected to effectively reach consumers and attract purchases. And according to her, data is the most effective tool to connect these two platforms.

Adtima – another member of the Management Board of MMA Vietnam is also a good example of business innovation to keep up with the digital race. “After the mobile era is the era of artificial intelligence (AI)” is the thought of Mr. Nguyen Anh TuanCEO of Adtima, when sharing about the journey and development orientation of technology companies. Based on users’ mobile behavior and habits, Adtima has succeeded in building an ecosystem of applications from music, news, chat, finance, … on mobile platforms.

However, for further development, advanced technologies such as AI need to be applied to connect users to the services and products they care about, towards convenience. He emphasized: “In the near future, Vietnamese people can use Zalo as their virtual assistant, like Safari, Cortana or Google Assistant.”

Meeting CEO – CMO Vietnam 2019 – opportunity to lead “racing” in the digital field

On May 31, 2019, CEO-CMO Summit Vietnam 2019 with the theme “Architect the Future of Marketing” will be organized by MMA with the participation of hundreds of leaders and marketers of large businesses from different industries in Vietnam.

In particular, the Summit will include Mr. Antoine De Carbonnel – Chief Commercial Officer of Go Jek will discuss the growth of shared services for developed countries. In addition, guest speakers Mr. Charles Ng – Deputy Enterprise Enterprise AI Appier and Mr. Bui Hai An – 7Eleven Digital Director will also analyze deeply to clarify the new trends in this “revolution” through key topics: How to segment audience and why it is important, CEO Panel – Data and development, the impact of E-business, Direct-to-Consumer approaches- new opportunities for brands, Take advantage of technology to connect the online and offline world, … This is a valuable opportunity for participants to update the latest knowledge and trends on how to use mobile channel in modern marketing.

In addition, joining the CEO-CMO Summit Vietnam 2019, attendees also have the opportunity to network with experts, as well as other marketers from domestic and foreign companies. Since then, individuals and businesses can join an active community, contributing to the development of marketing and mobile technology in Vietnam.

The CEO-CMO conference, organized by MMA Vietnam, will take place on May 31, 2019 at Mai House Saigon Hotel (District 3, HCMC). All CEOs and CMOs from businesses and brands are applying digital and mobile in marketing and business management activities as well as are interested in improvements of technologies such as AI, Blockchain, IoT … are welcomed at the Conference.

 

SOURCE MMA Asia Pacific Limited

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First Steps into a Parallel Virtual Reality Universe powered by Blockchain with Artur Sychov (Somnium Space) at TCE2019 Prague

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Founder and CEO of Somnium Space will have a keynote presentation about a bold and visionary concept at PICANTE TECH Conference Europe 2019.

 

Earlier this year, Somnium Space announced that they are super excited and busy building a bold vision of turning virtual into reality as we create an open, social Virtual Reality world.

The team is excited because ever since the beginning, their true vision is to create a world which will fulfill even the wildest dreams of everyone who decides to join (as well as their childhood dreams) and fully immerse its citizens into parallel reality.

In order to achieve their mission, there are several important parts of puzzle which have to be gradually implemented in order to create a true alternative reality world which come under the forms of:

  1. Stunningly looking, constantly changing persistent Virtual Reality environment (world) which can be explored by thousands of people at the same time.
  2. Ability to create, build and express yourself and, share and explore creations of others.
  3. Fully own and monetize your creations. Be a true and the only owner of your creations. Make money by selling your items in the open and independent marketplaces. Be a part of fully working economy.

All those steps mentioned above are crucial for a world which will exist for hundreds of years from now. The team at Somnium Space has already implemented Step 1 where people are currently enjoying themselves inside their persistent and beautiful VR World. The amazing team has already developed a fully functioning world full of events, gatherings and fun places to explore. People are enjoying live concerts, educational talks and sports competitions or simply sitting in the park and watching birds flying by…

This may sound like one of the recent movies that has shaken up the VR industry, but you need to experience it yourself to believe it.

The project doesn’t stop here as the two other steps need to be implemented and there are also some incredible ideas that involve the use of blockchain and a decentralized economy.

But, in order to hear more about this bold vision is being converted into reality, you need to attend Artur Sychov’s keynote presentation which will take place during PICANTE TECH Conference Europe (TCE2019).

REGISTER HERE to secure your seat!

PICANTE TECH Conference Europe (TCE2019) will take place in Prague on the 3rd of September at Vienna House Andel’s Prague.

About Artur Sychov

Artur is a Founder and CEO of Somnium Space. He has worked as an investment trader for many years before becoming a serial entrepreneur. Previously he has founded several startups and holds patents for hardware inventions which he has implemented into the market. Artur strongly believes in the ultimate future of Virtual Worlds which will bring society to the next evolutionary level.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Learn more about Voice Authentication, Speaker Verification and Fraud Detection with Paul Morris (Phonexia) at TCE2019 Prague

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A representative of cutting edge Czech company from Brno to present voice biometrics and speech analytics technologies at PICANTE TECH Conference Europe 2019.

 

Wondering what voice biometrics is? Well, we have a short answer to it. Voice biometrics works by digitizing a profile of a person’s speech to produce a stored model voice print or template.

The tones collectively identify the speaker’s unique voiceprint. Voice prints are stored in databases in a manner similar to the storing of fingerprints or other biometric data.

Speech analytics is the process of analyzing voice recordings or live customer calls to contact centers with speech recognition software to find useful information and provide quality assurance. Speech analytics software identifies words and analyzes audio patterns to detect emotions and stress in a speaker’s voice.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, Paul Morris, Business Development Manager at Phonexia, will explain more about how Phonexia’s technology works during a keynote presentation.

Paul will present how a brand new generation of Voice Biometrics technology from Phonexia allows users such as banking, insurance, and telco call and contact centers to be able to quicken and streamline customer interaction, improve overall the customer and employee experience, reduce unnecessary costs, heighten efficiency, increase security and detect fraud.

REGISTER HERE to secure your seat!

About Paul Morris

Paul is Business Development Manager for Phonexia, a cutting edge Czech company from Brno that has many years of experience in developing voice biometrics and speech analytics technologies. Having grown up in the UK and studied European Studies and German at Manchester University, he moved to Central Europe, specifically to Poland then his mother’s birthplace of the Czech Republic where he has lived and worked for the last 18 years in the Construction and IT software industries. He has consistently worked for Czech companies who have been best of the breed in their fields on a global level.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Kin Ecosystem confirmed as General Sponsor at PICANTE TECH Conference Europe 2019 Prague

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Digital ecosystem of apps provider becomes General Sponsor at PICANTE TECH Conference Europe 2019.

 

PICANTE TECH Conference Europe (TCE2019) takes place in Prague on the 3rd of September at Vienna House Andel’s Prague and is designed to bring both delegates and knowledge together by creating the excellent environment for networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

We are honored to announce that the team at Kin has decided to support the event as General Sponsor.

By joining the conference, you can network and learn more about how you can increase app acquisition, retention, and monetization by leveraging blockchain technology with Ariel Shahar (Business development at Kin Ecosystem).

REGISTER HERE to secure your seat!

Here are a few details about the Kin and Ariel Shakar:

About Ariel Shahar – Business development at Kin Ecosystem

Ariel is a corporate entrepreneur, business developer with 10 years of experience working for top ad-tech companies. Generated business activities who reached $100M+ year.

Active investor, mentor, and advisor for blockchain companies since 2013.

 

About Kin Ecosystem

The Kin blockchain is built to scale for mass usage and supports an Ecosystem-wide digital economy where app developers and mainstream consumers make millions of micro-transactions.

App developers anywhere can seamlessly integrate the Kin SDK into their platform and become active partners in the Ecosystem’s growth. When developers join the Kin Ecosystem, they benefit from the Kin Rewards Engine (KRE). The KRE incentivizes app developers to create engaging user experiences and pays them when users spend Kin within their apps.

Kin gives app developers, content creators, and users a new way to earn real value from their contributions to the shared digital space. With Kin, people earn and spend by being active in the Ecosystem. Everyone in the Ecosystem contributes to building a fairer digital world where people work together to succeed together.

The Kin Ecosystem isn’t just a new, digital economy. It’s a digital community. App developers and their users tie the Kin Ecosystem together by earning and spending the Kin cryptocurrency in exchange for digital experiences, products, and services.

You can learn more about Kin on their official website, kin.org

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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