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CEO-CMO Summit Vietnam 2019 will take place on May 31

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How has the Vietnamese market changed with the trend of global digital racing? What do typical businesses have and will do to lead or catch up with competitors in this “race”? What do business leaders do to not be left behind? The answer will be found at the Vietnam CEO-CMO Summit Vietnam 2019 which will take place on this May 31.

The digital “revolution” in Vietnam and noticeable numbers

In recent years, Vietnam has become one of the potential markets for businesses with the development of smartphones’ platform. A report by the global Mobile Marketing Association (MMA) has shown that the increase in smartphone market penetration and the use of mobile data increasing in both urban and rural areas has “flared up” the budget for advertising on mobile devices in Vietnam. Approximately $77.1 million was spent in 2017, double the figure of  $38.5 million in 2016, accounting for about 50-60% of the total budget for digital advertising activities of most major brands.

More notably, for about 70% of the population living in rural areas, mobile phones have become a basic communication tool and an integral part of many people’s lives and work. However, marketers still face many difficulties in reaching these targets because of the lack of market insight and consumer behaviour.

How does members of MMA react to this trend?

In the context that the digital “revolution” in the world in general and Vietnam in particular is happening at an extremely fast pace, many businesses have been adjusting their strategies to catch up with the era and consumer’s trend. Facebook – one of the board members of Vietnam Mobile Marketing Association (MMA) – has also taken a step forward with many breakthrough policies.

In the presentation at CEO-CMO Summit Vietnam 2018, Ms. Christy Leformer Facebook Country Director of Vietnam,emphasized: “Data is the tool to connect online users to offline.” Up to 90% of consumers shop at real stores, but 60% of them will decide to buy when they see products on the internet. Two online – offline platforms need to be coordinated and connected to effectively reach consumers and attract purchases. And according to her, data is the most effective tool to connect these two platforms.

Adtima – another member of the Management Board of MMA Vietnam is also a good example of business innovation to keep up with the digital race. “After the mobile era is the era of artificial intelligence (AI)” is the thought of Mr. Nguyen Anh TuanCEO of Adtima, when sharing about the journey and development orientation of technology companies. Based on users’ mobile behavior and habits, Adtima has succeeded in building an ecosystem of applications from music, news, chat, finance, … on mobile platforms.

However, for further development, advanced technologies such as AI need to be applied to connect users to the services and products they care about, towards convenience. He emphasized: “In the near future, Vietnamese people can use Zalo as their virtual assistant, like Safari, Cortana or Google Assistant.”

Meeting CEO – CMO Vietnam 2019 – opportunity to lead “racing” in the digital field

On May 31, 2019, CEO-CMO Summit Vietnam 2019 with the theme “Architect the Future of Marketing” will be organized by MMA with the participation of hundreds of leaders and marketers of large businesses from different industries in Vietnam.

In particular, the Summit will include Mr. Antoine De Carbonnel – Chief Commercial Officer of Go Jek will discuss the growth of shared services for developed countries. In addition, guest speakers Mr. Charles Ng – Deputy Enterprise Enterprise AI Appier and Mr. Bui Hai An – 7Eleven Digital Director will also analyze deeply to clarify the new trends in this “revolution” through key topics: How to segment audience and why it is important, CEO Panel – Data and development, the impact of E-business, Direct-to-Consumer approaches- new opportunities for brands, Take advantage of technology to connect the online and offline world, … This is a valuable opportunity for participants to update the latest knowledge and trends on how to use mobile channel in modern marketing.

In addition, joining the CEO-CMO Summit Vietnam 2019, attendees also have the opportunity to network with experts, as well as other marketers from domestic and foreign companies. Since then, individuals and businesses can join an active community, contributing to the development of marketing and mobile technology in Vietnam.

The CEO-CMO conference, organized by MMA Vietnam, will take place on May 31, 2019 at Mai House Saigon Hotel (District 3, HCMC). All CEOs and CMOs from businesses and brands are applying digital and mobile in marketing and business management activities as well as are interested in improvements of technologies such as AI, Blockchain, IoT … are welcomed at the Conference.

 

SOURCE MMA Asia Pacific Limited

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Which CD is right for you? Continuous Deployment or Continuous Delivery? – Matt Beaney (AutoTrader UK) present the solution at TCE2019 Prague

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Software release expert will present a keynote session at PICANTE TECH Conference Europe 2019.

 

If you search online, you will find that continuous integration, continuous deployment, and continuous delivery are like vectors that have the same direction, but different magnitude. Their goal is the same: make our software development and release process faster and more robust.

The key difference between the three is in the scope of automation applied. What gets people who are new to the field confused is that they are not mutually exclusive, but include each other, like Russian dolls.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, you can hear more about the subject in a special keynote which will be presented by Matt Beaney, Service Transition at AutoTrader UK.

Matt has overseen Service Transition at AutoTrader UK for over 10 years, driving continual improvement of the release success rate from 85% to 99.8% and increasing the release rate from <600 to 15,000 per year. In Prague, he will tell you all about CD is right for you and your company.

REGISTER HERE to secure your seat!

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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The Use of Artificial Intelligence by Startups and SMEs panel discussion moderated by Dr. Robert Skalina (WH Partners) at TCE2019 Prague

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Leading law expert and tech compliance advisor to moderate the AI-related panel discussion at PICANTE TECH Conference Europe 2019.

 

The future is almost here and there are more and more talks about AI being a key part of our daily life. But, it seems we are not quite there yet as most of the services that are available are not the real independent AI which is feared by many doomsday preachers.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, we have put together an artificial intelligence-related panel discussion which will highlight some of the most recent topics that are discussed in the sphere and can benefit many in the upcoming period.

The panel discussion will be joined by Andjela Todorovic (Software Engineering Intern at Cubic Corporation), Jiří Třečák (CEO at Supernova), Aleksander Kijek (Chief Product Officer at Nethone) and last but not least, Vojtech Chloupek (Partner at Bird & Bird).

The futuristic thinking panel discussion will be moderated by Dr. Robert Skalina, Senior Advisor at WH Partners.

REGISTER HERE to secure your seat!

About Dr. Robert Skalina

Robert Skalina is a Czech Advocate as well as a Registered European Lawyer in Malta. He is based in Prague and works in Malta regularly.

He is financial services and corporate lawyer and provides advice to a wide range of investment managers, advisors and funds, including private equity and hedge funds. Robert also regularly advises clients in the gaming/gambling industries and has vast experience in the area of mergers and acquisitions and complex cross border transactions.

Robert has previously held the position of head of legal of a London based investment advisor active throughout the EMEA region. Prior to that, he served as legal counsel for the largest retail bank in the Czech Republic.

Robert graduated with an LLM cum laude from the London School of Economics. He holds a Master of Laws degree from the Charles University in Prague. He provides advice in English, Czech and Slovak.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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The Rise of Fintech in Europe (panel discussion) will be moderated by Simon McDermott (TECH.eu) at TCE2019 Prague

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TECH.eu’s Business Development Director to take on the role of moderator for the Fintech-related panel discussion at PICANTE TECH Conference Europe 2019.

 

As mentioned in earlier press releases and news pieces, Fintech has been and is among the key trending subjects in Europe and also worldwide when it comes to technological developments.

There have been several Fintech unicorns coming out from Europe and these come under the form of TransferWise, Revolut, Monzo and Klarna.

The global Fintech investments have peaked at 35.16 billion EUR in 2018 and it is predicted that in 2019 the number will keep growing.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, we have put together a mega panel of experts which consists of experts in the field of Fintech.

The panel discussion will be joined by Jean Paul Fabri, Managing Director of ARQ Economic & Business Intelligence, Jakub Hytka, Senior Manager at EY, Andrei Cosma, Senior Associate at Simion & Baciu and Petr Ložek, Head of CEE Technology Consulting at PwC.

Such a seeded panel discussion needs a bright mind in order to work, and this is why we have invited Simon McDermott, Business Development Director at TECH.eu, to moderate the panel.

REGISTER HERE to secure your seat!

About Simon McDermott

Simon’s career as a business developer began with tech monsters Cisco Systems and then Intel Corp. Later, Simon co-founded Attentio, a pioneer in social media analytics and ever since than have worked with software start-ups and scale-ups helping them define go-to-market strategies and executing on that.

With tech.eu, Simon moderates panels, takes on the role of master of ceremonies at fireside chats for major technology events and explain their value proposition to corporate clients.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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