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Insider, Powering Top Brands like Singapore Airlines, Samsung and Virgin is Recognized as a Leader in the G2 Grid(R) for Mobile Marketing Summer 2019

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Insider announced that it has been named as a Leader in the G2 Grid for Mobile Marketing Summer 2019.

Sequoia-backed Insider is the world’s first integrated digital Growth Management Platform. Working with more than 450 leading brands – including UNIQLO, Singapore Airlines, SamsungVirginNew BalanceCarrefour, Dominos, ToyotaNewsweekAvonMediaMarkt, AVIS, Allianz, BBVA, IKEA, McDonald’s, Tokopedia and CNN – across 20 countries, Insider enables digital marketers to drive growth across all channels and at every stage of the customer journey, from acquisition and activation through to revenue and retention (AARR).

One of the core things that Insider does well is to unify customer data across channels, enabling businesses to segment users with advanced AI technologies and deliver powerful cross-channel personalization.

World’s top brands trust Insider’s AI-powered Mobile Marketing Platform to drive their digital growth 

At the forefront of emerging tech for mobile personalization, Insider is a truly mobile-first company. Around 80% of traffic comes from mobile web, but only 20% of conversions happen on this channel. Insider is focused on closing that gap, enabling businesses to create more immersive experiences that drive growth on mobile web throughout the funnel.

Insider’s Growth Management Platform is constantly evolving, ensuring brands deliver experiences at the speed of customer expectations. The latest additions to the platform include Maven: an AI-powered technology that guides mobile web visitors to discover and buy what they are looking for with intelligent predictive recommendations; and InStory: a feature inspired by Instagram and Snapchat that brings the power of stories to mobile websites as a new way to engage and convert mobile web audiences.

Insider is also leading the way when it comes to mobile app personalization, helping marketers improve user experiences. The platform includes a feature-rich app suite that gives app owners easy access to the very latest in push and in-app messaging technology.

Moving in-app, Content Optimizer can be used to easily test in-app variables such as layouts, sliders, menu order and much more for different micro segments, without the need to constantly develop code and release new updates. Insider, with its agile focus on emerging technologies, has also developed the world’s first social-proof technology for mobile apps.

Insider’s latest addition to its AI-powered mobile app predictive segments, including Likelihood to Uninstall (LTU) and Customer Lifetime Value (CLV). These algorithms help mobile app marketers differentiate high-value users from window shoppers, predict the future lifetime value of users and how likely they are to uninstall. This way, marketers can run precision-targeted remarketing ads, which drives loyalty and retention.

Hande Cilingir, CEO, Insider, said: “We strongly believe that we are seeing a shift towards mobile-first and messaging-first markets. We have been innovating and redefining how personalization is done for the small screen with thoughtful UX and Machine Learning. Our continued focus will be to enable marketers to leverage the tremendous opportunity to boost revenue and deliver consistent experiences on mobile.” 

Insider’s Growth Management Platform (GMP) has an average rating of 4.6/5 on G2. Here’s what Insider’s customers are saying about the platform:

“Insider’s Predictive segments for Mobile has helped us garner data that proved extremely valuable for our mobile efforts. We are now able to act on users’ behavior through predictive segments, something we were not able to do before. As a result, we are able to build marketing campaigns that have shown great results for our mobile website and application.”

“With Insider we are have been able to tailor distinct and engaging experiences for our customers on 1:1 basis on mobile devices. Insider’s AI based mobile visitor segmentation has allowed us to find the right set of people to target — which set of people are high-value customers, which set needs to be added to our customer nurturing program, doubtful customers, new prospects and more. Overall this led to, as we said, more revenue for the business and lower churn.”

Read all Insider reviews here.

Using Insider, brands can harness the power of Predictive Ad Audiences to create AI-powered predictive segments. These segments can be used to serve precision-targeted ads to users who display a high likelihood of converting, helping marketers optimize their Return on Ad Spend (ROAS). On-site personalization and recommendations can be deployed to treat each visitor like an individual and drive conversions. At the post-purchase stage, brands can build customer loyalty through personalized push notifications and emails, encouraging repeat purchases or visits. And all this is possible with the integration of just one single line of code, meaning that digital marketers can turn their ideas into live experiences quickly and easily, with no dependence on their tech team.

 

SOURCE Insider

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First Steps into a Parallel Virtual Reality Universe powered by Blockchain with Artur Sychov (Somnium Space) at TCE2019 Prague

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Founder and CEO of Somnium Space will have a keynote presentation about a bold and visionary concept at PICANTE TECH Conference Europe 2019.

 

Earlier this year, Somnium Space announced that they are super excited and busy building a bold vision of turning virtual into reality as we create an open, social Virtual Reality world.

The team is excited because ever since the beginning, their true vision is to create a world which will fulfill even the wildest dreams of everyone who decides to join (as well as their childhood dreams) and fully immerse its citizens into parallel reality.

In order to achieve their mission, there are several important parts of puzzle which have to be gradually implemented in order to create a true alternative reality world which come under the forms of:

  1. Stunningly looking, constantly changing persistent Virtual Reality environment (world) which can be explored by thousands of people at the same time.
  2. Ability to create, build and express yourself and, share and explore creations of others.
  3. Fully own and monetize your creations. Be a true and the only owner of your creations. Make money by selling your items in the open and independent marketplaces. Be a part of fully working economy.

All those steps mentioned above are crucial for a world which will exist for hundreds of years from now. The team at Somnium Space has already implemented Step 1 where people are currently enjoying themselves inside their persistent and beautiful VR World. The amazing team has already developed a fully functioning world full of events, gatherings and fun places to explore. People are enjoying live concerts, educational talks and sports competitions or simply sitting in the park and watching birds flying by…

This may sound like one of the recent movies that has shaken up the VR industry, but you need to experience it yourself to believe it.

The project doesn’t stop here as the two other steps need to be implemented and there are also some incredible ideas that involve the use of blockchain and a decentralized economy.

But, in order to hear more about this bold vision is being converted into reality, you need to attend Artur Sychov’s keynote presentation which will take place during PICANTE TECH Conference Europe (TCE2019).

REGISTER HERE to secure your seat!

PICANTE TECH Conference Europe (TCE2019) will take place in Prague on the 3rd of September at Vienna House Andel’s Prague.

About Artur Sychov

Artur is a Founder and CEO of Somnium Space. He has worked as an investment trader for many years before becoming a serial entrepreneur. Previously he has founded several startups and holds patents for hardware inventions which he has implemented into the market. Artur strongly believes in the ultimate future of Virtual Worlds which will bring society to the next evolutionary level.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Learn more about Voice Authentication, Speaker Verification and Fraud Detection with Paul Morris (Phonexia) at TCE2019 Prague

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A representative of cutting edge Czech company from Brno to present voice biometrics and speech analytics technologies at PICANTE TECH Conference Europe 2019.

 

Wondering what voice biometrics is? Well, we have a short answer to it. Voice biometrics works by digitizing a profile of a person’s speech to produce a stored model voice print or template.

The tones collectively identify the speaker’s unique voiceprint. Voice prints are stored in databases in a manner similar to the storing of fingerprints or other biometric data.

Speech analytics is the process of analyzing voice recordings or live customer calls to contact centers with speech recognition software to find useful information and provide quality assurance. Speech analytics software identifies words and analyzes audio patterns to detect emotions and stress in a speaker’s voice.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, Paul Morris, Business Development Manager at Phonexia, will explain more about how Phonexia’s technology works during a keynote presentation.

Paul will present how a brand new generation of Voice Biometrics technology from Phonexia allows users such as banking, insurance, and telco call and contact centers to be able to quicken and streamline customer interaction, improve overall the customer and employee experience, reduce unnecessary costs, heighten efficiency, increase security and detect fraud.

REGISTER HERE to secure your seat!

About Paul Morris

Paul is Business Development Manager for Phonexia, a cutting edge Czech company from Brno that has many years of experience in developing voice biometrics and speech analytics technologies. Having grown up in the UK and studied European Studies and German at Manchester University, he moved to Central Europe, specifically to Poland then his mother’s birthplace of the Czech Republic where he has lived and worked for the last 18 years in the Construction and IT software industries. He has consistently worked for Czech companies who have been best of the breed in their fields on a global level.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Kin Ecosystem confirmed as General Sponsor at PICANTE TECH Conference Europe 2019 Prague

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Digital ecosystem of apps provider becomes General Sponsor at PICANTE TECH Conference Europe 2019.

 

PICANTE TECH Conference Europe (TCE2019) takes place in Prague on the 3rd of September at Vienna House Andel’s Prague and is designed to bring both delegates and knowledge together by creating the excellent environment for networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

We are honored to announce that the team at Kin has decided to support the event as General Sponsor.

By joining the conference, you can network and learn more about how you can increase app acquisition, retention, and monetization by leveraging blockchain technology with Ariel Shahar (Business development at Kin Ecosystem).

REGISTER HERE to secure your seat!

Here are a few details about the Kin and Ariel Shakar:

About Ariel Shahar – Business development at Kin Ecosystem

Ariel is a corporate entrepreneur, business developer with 10 years of experience working for top ad-tech companies. Generated business activities who reached $100M+ year.

Active investor, mentor, and advisor for blockchain companies since 2013.

 

About Kin Ecosystem

The Kin blockchain is built to scale for mass usage and supports an Ecosystem-wide digital economy where app developers and mainstream consumers make millions of micro-transactions.

App developers anywhere can seamlessly integrate the Kin SDK into their platform and become active partners in the Ecosystem’s growth. When developers join the Kin Ecosystem, they benefit from the Kin Rewards Engine (KRE). The KRE incentivizes app developers to create engaging user experiences and pays them when users spend Kin within their apps.

Kin gives app developers, content creators, and users a new way to earn real value from their contributions to the shared digital space. With Kin, people earn and spend by being active in the Ecosystem. Everyone in the Ecosystem contributes to building a fairer digital world where people work together to succeed together.

The Kin Ecosystem isn’t just a new, digital economy. It’s a digital community. App developers and their users tie the Kin Ecosystem together by earning and spending the Kin cryptocurrency in exchange for digital experiences, products, and services.

You can learn more about Kin on their official website, kin.org

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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