WINNIPEG, Manitoba, Oct. 30, 2023 (GLOBE NEWSWIRE) — In one of her first official events as MADD Canada’s new National President, long-time Winnipeg resident Tanya Hansen Pratt will launch the 2023 Project Red Ribbon campaign to prevent impaired driving on November 1 at RCMP Headquarters.

The holiday season is one of the busiest times on most social calendars. Project Red Ribbon reminds Canadians about the importance of always driving sober, or planning ahead for a sober ride home if alcohol, cannabis or other drugs are being consumed. From November 1 to January 8, MADD Canada volunteers across Canada distribute thousands of red ribbons and red ribbon car decals to the public to display as a symbol of their commitment to always drive sober.

The ribbons also serve as a powerful tribute to the thousands of Canadians killed and injured in impairment-related crashes each year. Ms. Hansen Pratt’s mom was one of those victims. On April 20, 1999, Beryl Hansen went out for her usual 7 a.m. walk near Portage la Prairie. The recently-retired 59-year-old was struck and killed by a 19-year-old impaired driver who had been partying the night before.

Media are invited to attend the national Project Red Ribbon launch:

MADD Canada thanks its 2023 Project Red Ribbon sponsors for their generous support: KAG Canada, Uber, BMO Financial Group, Irving Oil Ltd and Cascades. For a full list of this year’s sponsors and coin box partners, visit https://madd.ca/pages/giving/sponsors-and-donors/our-sponsors/.