Materia Ventures (“Materia” or the “Company“), a medical cannabis and wellness company focused on the European market, today announced an exclusive license and distribution agreement with Feather Company Ltd. (“Feather“) to bring its premium CBD brand Hiatus to the United Kingdom.
“We’re delighted to bring Hiatus to the United Kingdom as we curate a portfolio of some of the most respected brands in the industry,” said Deepak Anand, CEO of Materia. “Vape pens are the second largest CBD product segment in the UK1 and consumers are placing their trust in companies that do not compromise on safety and quality. We believe Hiatus, Feather’s CBD brand, embodies these principles, making it an ideal addition to our portfolio.”
Added Nick Pateras, Managing Director, Europe at Materia: “Over a quarter of UK CBD consumers report using vapes as a format, representing a segment worth £80M last year and growing quickly2. In light of the serious health issues reported from some off-label products, consumers need to be vigilant in the products they choose. Hiatus applies best-in-class practices in producing their innovative hardware and Materia’s formulations adhere to the highest quality standards for manufacturing and testing – making health and wellness the absolute priority.”
Hiatus is a premium brand designed to appeal specifically to sophisticated consumers. The vaporizer pen is constructed of the highest quality materials and offers an iconic but discrete consumption experience. Hiatus will be offered in three varieties, targeting the largest need states of Rest, Focus and Revive. The launch will focus on established online distribution channels, subsequently broadening to brick-and-mortar stores as the UK retail environment permits.
Under the terms of the agreement, Materia will manufacture and attain exclusive rights to market and distribute Hiatus’ CBD disposable pen and cartridge and battery pen technology.
“At Feather we believe good design has universal appeal and the opportunity to bring our intuitive product experiences to a broader audience is what drives us,” said Patrick Lehoux, CEO of Feather. “Materia shares our passion for quality and customer experience and brings extensive expertise in navigating the competitive and regulatory environment in the UK. We’re excited to partner with them to launch Hiatus and bring an elevated CBD consumption experience to all Britons.”
