Dixie Brands Inc. (“Dixie”) (CSE: DIXI.U), (OTCQX: DXBRF) (Frankfurt: 0QV) (the “Company”) announced today that it has received conditional approval from the Canadian Securities Exchange (the “CSE”) for the proposed reverse takeover (“RTO”) of Dixie by leading cannabis house of brands, BR Brands, LLC (“BR Brands”). Immediately following the combination of Dixie and BR Brands, the Company will be renamed “BellRock Brands Inc.” (the “Resulting Issuer”).

Listing of the Resulting Issuer’s shares will be subject to satisfaction of all the conditions required by the CSE, including closing of the Transaction, which is currently scheduled to occur within the next couple of weeks. Trading of the Resulting Issuer’s shares on the CSE will commence under a new ticker symbol assigned by the CSE that will be announced prior to commencement of trading.