High Tide Responds to COVID-19 Lockdown Measures in Ontario

High Tide Inc. (“High Tide” or the “Company“) (TSXV: HITI) (OTCQB: HITIF) (FRA: 2LY), a retail-focused cannabis corporation enhanced by the manufacturing and distribution of consumption accessories, today announced that it is fully and immediately compliant with the order issued by the Province of Ontario to place Toronto and Peel under the lockdown category of the government’s tiered framework for COVID-19 restrictions. In Toronto, the affected locations have been adjusted to offer only curbside pickup as of 12:01 AM on Monday, November 23, 2020 with delivery services to follow shortly thereafter for the announced 28-day period. High Tide currently operates 60 other retail cannabis stores across Canada and it does not have any locations in the Peel Region.

“Throughout the pandemic, we have remained agile in our operations to prioritize the needs of our customers across the country in a safe and compliant manner. Our curbside pickup services available at CannaCabana.com and MetaCannabis.com will continue to provide our Toronto-based customers with access to our full catalog of cannabis products throughout the 28-day lockdown,” said Raj Grover, President and Chief Executive Officer of High Tide. “As a diversified cannabis company with 66 retail locations in four provinces, a robust e-commerce portfolio and extensive operations in the US and abroad, we expect the lockdown to minimally impact our business. We will continue to optimize our business and are taking appropriate action to manage our operating costs accordingly,” added Mr. Grover.

To reiterate its previous statements regarding the pandemic issued earlier in 2020, High Tide has continued to respond to COVID-19 with changes to internal business practices consistent with the guidelines of public health authorities. Since inception, High Tide’s purpose has been to serve cannabis enthusiasts and a significant part of that commitment is ensuring that the Company is putting the safety of its customers and employees first. The Company has implemented significant measures to protect the health and wellbeing of these valued individuals. High Tide continues to monitor the situation closely while keeping its retail locations and wholesale facilities operating, where permitted.