Glass House Group, one of the fastest-growing, privately-held, vertically integrated cannabis and hemp companies in the U.S., announced the findings of a new consumer poll, which revealed that gifting cannabis products is the latest holiday trend. According to the California-based company’s poll, more than 630 respondents cited flower, edibles and pre-rolls as the top choices for holiday gifts. The majority of respondents also stated that they plan to replace alcohol consumption with cannabis during the holidays.

“As we close out another groundbreaking year for cannabis, this new poll reveals gifting cannabis products is one of the hottest consumer trends this holiday season,” said Glass House Group Co-Founder, Chairman and CEO Kyle Kazan. “We’re witnessing a paradigm shift and the poll shows that cannabis is becoming a mainstream choice for consumers. With health and wellness top of mind during the ongoing pandemic, it’s also not shocking that more consumers plan to replace alcohol consumption with cannabis this year. As we make our way into 2021, we will look forward to rolling out new products from Glass House Farms, bringing our customers new retail experiences and continuing to provide new insights into the fastest-growing consumer movement our country has seen in nearly a century.”

Hottest Holiday Trend 2020: Gifting Cannabis Products
The majority of respondents (52.6%) stated that they plan to give cannabis or cannabis-related products as gifts during the 2020 holiday season. When asked who they planned to give cannabis gifts to, friends (71.2%) topped the list. Family members (65.2%) came in at a close second and significant others (40.8%) third.

Uptick in Consumers Replacing Alcohol Consumption with Cannabis
Nearly two out of three respondents (64.2%) said they plan to replace alcohol consumption with cannabis during the holidays, with an additional 16.5% answering “undecided.” Consumers also note a dramatic change from last year with 67.4% stating that their replacement of alcohol consumption with cannabis will be greater than in 2019.

Flower, Edibles, CBD and Vapes Top Choices for Holiday Gifts
According to Glass House Group’s holiday poll results, the primary cannabis or cannabis-related products that respondents plan to gift this holiday season are flower (65.8%),  edibles (61.3%); pre-rolls (54.7%) and CBD products (32.4%). The respondents’ top choices for cannabis products they would like to receive this year include: flower (69.3%), edibles (56.4%) and pre-rolls (51.3%); vapes (33.2%) and CBD products (25.4%).

Overwhelming Majority to Consume Cannabis during Holidays
The number one cited reason for consumption being a better night’s sleep (64.0%), followed by general wellness (63.7%) and “just for fun” (57.2%) coming in as the third most popular consumption reason.

Managing Holiday Stress
The majority of respondents also noted cannabis consumption for managing holiday stress (53.4%), with a large percentage also consuming to celebrate the holiday season (45.6%). Pain relief (50.3%) and enhancing creativity (43.3%) follow closely behind.