Zenabis Global Inc. (TSX: ZENA) (“Zenabis” or the “Company“) announces the launch of pre-roll multipacks as well as new distribution agreements.
Zenabis’ continues to expand on the popularity of its value-oriented Re-Up portfolio with the launch of its new 10 and 20, Multi-Pack Indica and Sativa 0.5g Pre-Roll formats. This unique, multi-pack will be available initally in Quebec and Alberta in the larger, 20-pack format in early April with national rollout of both formats expected to be in time for the 4/20 celebrations. The full impact of the launch is expected to be reflected in Zenabis’s Q2 2021 results.
Zenabis’ multipack pre-roll offering will serve consumers seeking better value for money and larger package sizes to reduce the frequency of purchases. These new products build on the success of Zenabis popular 28g Re-Up Indica / Sativa products. The launch of the 10 / 20 Multi-Pack Pre-Roll format underpins Zenabis strategy of leveraging its ability to deliver the quality and affordability expected by its loyal customer base while delivering on the top and bottom line performance anticipated by shareholders.
Zenabis is also excited to announce that it has concluded agreements with Cannabis NL (Newfoundland and Labrador) and the government of Nunavut, completing its goal of extending the availability of its Namaste and Re-Up products to all Canadian provinces and territories. Shipments under these new agreements commence in April. Zenabis joins a small, select group of Canadian LPs whose product quality and value have been recognized as a must-have, on-shelf product by every Provincial & Territorial Board in Canada. These new agreements further cement Zenabis as one of the top recreational LP’s in the country.
“Finalizing agreements with Cannabis NL and the government of Nunavut, which means making good on our promise of making our Namaste and Re-Up brands available from coast-to-coast-to-coast, is a benchmark moment for this organization. We continue to portray what a lean, nimble company that grows really, really good cannabis can achieve. The addition of the pre-roll multipack to our assortment builds on Re-Up’s brand purpose of providing affordable, high-THC products to our value-oriented customers” stated Robert Maxwell, Zenabis’ Vice President, Sales and Marketing..