High Tide Inc. (“High Tide” or the “Company”) (TSXV: HITI) (OTCQB: HITIF) (FRA: 2LY), a retail-focused cannabis corporation enhanced by the manufacturing and distribution of consumption accessories, today announced approximately (CAD) $775,000 in total retail gross revenues (“Total Sales”) across all platforms on April 20, 2021 (4/20), representing an 80% increase from the previous Tuesday. The Company’s Canadian bricks and mortar stores reported a 51% increase, while sales across its three e-commerce platforms, grasscity.com, smokecartel.com and cbdcity.com reported an increase of 201% percent over the previous Tuesday.

“We at High Tide have never forgotten our humble beginnings and the customers who have helped us grow from one small smoke shop into an international cannabis company operating 84 retail stores across Canada and two of the world’s leading e-commerce platforms for consumption accessories,” said Raj Grover, President and Chief Executive Officer. “Our commitment to cannabis culture and the cannabis community is deeply rooted in everything we do as a company. I’m thrilled to see that our loyal customers have once again delivered a record breaking 4/20 sales figure despite pandemic related restrictions in many jurisdictions,” added Mr. Grover.