Village Farms International, Inc. (“Village Farms” or the “Company”) (NASDAQ: VFF) (TSX: VFF) today unveiled new corporate branding and launched its new corporate website at www.villagefarms.com.
Village Farms’ new corporate branding embodies the Company’s evolution over the last four years to a vertically integrated plant-based consumer products company, targeting high-growth, large-market opportunities in North America and around the world, with a specific focus on cannabinoids and related health products.
Village Farms is building a family of brands that improve life’s journey for the wellbeing of humankind, and the earth on which we live. While each has its own products and approach, they are united by shared core values: integrity, fairness, quality, inclusion, sustainability and hard work – all of which are underpinned by an unwavering desire to do what’s right.
The Company’s new corporate branding is anchored by the mantra “Good, for All™”, which is an expression of Village Farm’s unrelenting commitment to its customers, consumers, partners, employees, shareholders and other stakeholders to act with responsibility and resourcefulness, with a respect for people and the planet. It also represents Village Farms’ commitment to continued leadership and innovation in sustainable agriculture practices and use of alternative renewable sources of energy.
“We are thrilled to share our new corporate branding, logo and website with the world,” said, Michael DeGiglio, CEO, Village Farms. “Our new branding reflects the transformation of our Company over the last four years to a family of brands as we have leveraged our deep institutional knowledge and extensive capabilities gained over three decades, in combination with unmatched Controlled Environment Agriculture assets, to build on our proud heritage in the produce business through significant new opportunities in cannabis, CBD and related products.”
Mr. DeGiglio added, “As much as our new branding reflects who we are today, it also encapsulates our plans for the future. We are executing on an aggressive growth strategy to deliver durable shareholder value throughout the near-, medium- and long-terms – one that has already seen our sales1 nearly double since 2017. But as proud as I am about all that we have accomplished in the last four years, as a shareholder I have never been more optimistic about, or confident in, our ability to continue to positively contribute to people and our planet, while at the same time creating a dynamic and workplace for employees to grow and thrive, and creating durable value for our shareholders. Our new corporate brand and website reflect this optimism and confidence.”