Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company“) (TSX: FAF) (OTCQX: FFLWF), a leading cannabis consumer retail and technology platform announced today that it launched new Spark Member Prices, a benefit of the Spark Perks program. Members can now take advantage of purchasing a curated selection of the most popular cannabis products at competitive prices in select provinces across Canada.

The Spark Member Price products were chosen by examining purchasing behaviour and leveraging the Company’s proprietary Product Power Rank Score™ from the Hifyre IQ analytics program. The top 50 products will be monitored, analyzed, and optimized ensuring the needs and shopping trends of Spark Perks members are continually taken into consideration, while concurrently addressing the competitive nature of the value-oriented consumer segment. Members continue to receive 20% off accessories every day and Fire & Flower continues to price match legal recreational competitors on any products the Company carries.

“We now offer Spark Perks members the most popular cannabis products at the best prices,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “With our combination of value-oriented Spark Member Pricing and the unmatched convenience of same-day delivery, we are confident that we will see customers – including new customers transitioning from the legacy market – choose Fire & Flower for their cannabis needs.”

More details on the Spark Perks program including the full list of Member Price products are available at fireandflower.com/MemberPrice.